• Starbucks® At Home’s proposition is to establish itself as the super premium coffee in retail. With the ambition to grow the premium segment in coffee category, Starbucks® At Home will continue to recruit new consumers by communicating the Starbucks® taste profile associated with the brand, exceptional function or performance and superior style and design (Nielsen Changing Consumer Prosperity Report, 2017).
• Introducing the new premium Starbucks® mixes range, which replicates the body and flavour of Starbucks® coffee in an instant form for consumers to enjoy their coffee anywhere, at any time.
• The Starbucks® mixes range consist of four flavours: Cappuccino, Caramel Latte, Caffè Mocha and Latte, using the same high quality Arabica beans as the coffeehouses.
• Mixes recipe mirror Starbucks® signature blend – The Starbucks® cup profile is mirroring Starbucks beverages in store
• 100% Arabica Coffee – It is made from 100% Arabica coffee beans
• Ethical sourcing of sustainable products – Starbucks® is committed to sourcing 100% sustainable coffee
• Expertly blended with dairy milk— it is topped with a soft layer of foam for you to enjoy a deliciously familiar Starbucks®
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